• HSI Marketing Team

There are few things in this world more important to any company than security. You’ be hard pressed to find an establishment today that doesn’t have some sort of security camera or CCTV. When you think of CCTV and other cameras you more than likely think of them as primarily a security solution, but the benefits can be much broader. You may be surprised at the many different ways companies are utilizing those cameras.


Some of the main things companies may turn to cameras and CCTV for are:

  • Security

  • Compliance

  • Marketing

  • Loss Prevention

  • Vandalism Deterrence


Security

Though this may be the most obvious reason to get cameras or CCTV for your business, it is easily the most important. Ensuring that your employees and patrons are safe is imperative to running a successful business. If you don’t maintain a sense of security on your premises, you may be opening yourself up to a plethora of liabilities. Having a variety of cameras in multiple locations can ensure that you are keeping your


Compliance

This has become something that affects organizations more and more everyday. Everyone from medical offices and facilities, to processing plants, and retail locations have felt the weight of the importance of compliance.


In most industries this means observing pre set regulations or often, governmental legislation. When a company or organization fails to meet these compliance standards, they run the risk of potential lawsuits and various fines. Even worse, they can potentially be shut down all together. One of the best things you can do for your business is, not only ensure that you are compliant, but that you are able to back that compliance up with proof. This means that, often times, security cameras are invaluable to your compliance verification.

Video from your security cameras can be used in a variety of ways to prove your company is compliant. It can verify:

Manufacturing processes are followed

Protective gear such as goggles, gloves, and masks are being used

Equipment or food is stored and serviced properly

Restricted areas are correctly secured


Marketing

Utilizing your cameras to gauge the types of customers coming and going from your establishment can be very beneficial to your future marketing endeavors. For example, if you run a boutique that sells everything from housewares to clothing and even custom leather goods; it may be beneficial for you to monitor the ages, genders, and buying habits of your clientele. Garnering this information can give you a leg up on your competition or help you make crucial changes to your current marketing strategy.

Loss Prevention

According to a National Retail Federation survey, American retailers lose almost $62 billion to theft Annually. Of that, 35.6% of those losses come from shoplifting. The use of CCTV can not only deter shoplifting, but can make prosecution significantly easier when a theft does occur. Unfortunately, theft can come at the hands of not only guests, but also your own employees. The use of cameras will give you a sense of security and hold your employees to a higher standard of accountability. The more you are able to keep theft from occurring the more profitable your business can become.

Vandalism Deterrence

Securing the exterior of your building can be, arguably, just as important as keeping the interior secured. Vandalism, in its various forms, can be a huge deterrent to not only your future guests but also any potential employees. Not to mention the astronomical costs that can come with replacing a broken storefront window or cleaning/repainting walls. When you utilize security cameras and/or CCTV, you will find that your building is less likely to fall victim to vandalism.


At the end of the day, the most important thing to your business is security. Knowing your options for cameras is a great way to ensure you are getting the best solution possible for your particular needs. There are a variety of cameras you can you use such as:

  • Dome cameras

  • Box cameras

  • Bullet cameras

  • Pan, tilt, and zoom (PTZ) cameras

  • Thermal and infrared cameras


Ready to make a change or improve on our existing security measures? Contact HSI Security Today

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